Winning and Keeping Customers

Business Talk: Winning and Keeping Customers

This edition of Business Talk (Winning and Keeping Customers) looks at the development of digital strategies that can be used for gaining new customers, and how this has provided an almost level playing field between small and big brands.

There has never been more importance for companies to retain customers and keep them loyal, and this issue of Business Talk goes into detail of why technology is becoming the driving force behind why customers remain loyal.

We have included, in our ‘Meet the expert’ section, an intuitive interview with the Co-chair of the Chartered Institute of Marketing’s Technology Special Interest Group, Justin Bowser.

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