Capital Support Rebrand.
Capital Support Ltd have utilised the economic downturn to take stock and emerge ‘fresh
faced’ with new branding that reflects the forward thinking solutions and professional
services the IT Solutions Provider offers.
“When we launched Capital Support in 2002 our branding was modern. Over the last seven
years we’ve grown dramatically and our branding no longer reflected the quality or variety
of services we offer. Our company website had also become outdated and as a
technology based company our online image is key to our business development
objectives”
Dean Foreman, Director at Capital Support
Capital Support used the services of award winning design company GraphicDialog to
develop the new brand and create a custom built website.
“Since the company was founded back in 2002, the growth of Capital Support has been
nothing short of extraordinary. While this is exactly the reason Dean and the team started the
business, it has certainly presented a challenge so far as refreshing their brand identity was
concerned.
The broad spectrum of services Capital Support offer, represents far more than what an
ordinary IT solutions company would have available. For this reason, we had to entirely rethink
the brand and indeed rebuild the visual identity of the company from the very
foundation levels of the business and onwards and upwards thereafter.
The cross-selling of the huge range of services available with Capital Support has given the
new identity its direction. The key to an all ‘new’ branding exercises is consistency, so we
developed a company identity which can be applied across the range of services, without
losing the ‘stamp’ of global authority that Capital Support represents in the IT sector.
We’re looking forward to continuing to develop the website and our relationship with Capital
Support through the various phases of brand development we all have planned. Exciting
times ahead at Capital Support so watch this space as the new website will constantly be
evolving!”
Matt Villain, Creative Director at GraphicDialog.